Providing Healthier Options to Residents of Food Deserts in Greater Austin Area

CONTACT:
Rosa Rios Valdez
512.912.9191
rriosval@saluddepaloma.com

FOR IMMEDIATE RELEASE

The Bread Basket Now Selling Salud de Paloma Extra Virgin Olive Oil

Providing Healthier Options to Residents of Food Deserts in Greater Austin Area

food deserts austin texas

L to R: Margie Moore, Sufien Omar, Rosa Rios Valdez

AUSTIN, Texas – February 24, 2014 – This past Saturday, Salud de Paloma Co-founder and President, Rosa Rios Valdez, along with Corporate Relations Director, Margie Moore, delivered a dozen cases of Salud de Paloma Extra Virgin Olive Oil to The Bread Basket’s newest location in Kyle, Texas on 5671 FM 2770. The cases included the original traditional flavor as well as the chili pepper, garlic, and Meyer lemon infused varieties.

The Bread Basket has 14 locations throughout the Greater Austin area, including two locations in Del Valle and several in East and Northeast Austin neighborhoods that are considered food deserts, where affordable healthy food is difficult to obtain. Salud de Paloma will be available at a majority of these locations.

In 2010, the National Council of La Raza published “The Food Environment and Latino’s Access to Healthy Foods.” Findings showed that Hispanic families are less likely than non-Hispanic White families to live in neighborhoods where healthy food is available and sold at affordable prices.

Convenience stores, which are often the only type of store found in food deserts, are typically known for selling junk foods. But as the demand for healthy food has been increasing, more convenience stores are beginning to supply healthier options.

“We sell fresh meat and produce at both of our locations in Del Valle,” says Sufien Omar, owner of The Bread Basket. “We do this as a convenience to the community – the nearest grocery stores are far away.”

Salud de Paloma is also found in other Austin area convenience stores – Rosewood Community Market, Quicke Pickie, and Rivercity Market – that have become pioneers in making healthy food convenient, particularly in food deserts. Salud de Paloma’s products are available at a lower price than their competitors, making it more accessible to lower- and moderate-income households.

“With Hispanics and African Americans experiencing a rate of obesity and diabetes higher than ever, it’s critical to market healthy options to these community,” says Rosa Ríos Valdez.

For more information about Salud de Paloma, visit www.saluddepaloma.com or call 512-912-9191. High resolution photos available upon request; contact alexandra@rootspr.com.

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About Salud Corporation

Salud Corporation is a social enterprise of the nonprofit organization Business & Community Lenders of Texas (BCL of Texas). Salud’s mission is to help families eat healthy foods and prevent chronic diseases, while creating job opportunities in the farm-to-table industry. Ten cents of each Salud de Paloma bottle sold is donated to BCL of Texas, which supports women, minority and veteran owned businesses.

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